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이전 Will Candy Crush’s IPO Be Sweet? 다음
update : 2023-12-05

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More than a dozen IPOs are expected to launch on Wall Street this week. One of them is King Digital Entertainment, the company behind Candy Crush, which is said to make its debut on Wednesday. Shares could fetch as much as $24 a piece and the IPO couldn't value the company at more than $7 billion.

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Will Candy Crush’s IPO Be Sweet?

More than a dozen IPOs are expected to launch on Wall Street this week. One of them is King Digital Entertainment, the company behind Candy Crush, which is said to make its debut on Wednesday. Shares could fetch as much as $24 a piece and the IPO could value the company at more than $7 billion. Here on Wall Street, are getting their to taste Candy Crush and parent company King Digital. But to understand just how popular Candy Crush is, you have to go underground to the New York City subways. In the tunnels of Gotham City, Candy Crush, where users line up colored candies to win points appears to be the go-to game. King says almost half of the people who play Candy Crush in the U.S. do it on subways, trains, and buses, and the minutes definitely add up. Most games to turn any profit. King could become one of the hottest Internet IPOs this year. Still, investors might want to think twice. Gamers are fickle. Zynga’s FarmVille was once the hot Internet game, but Zynga’s shares have fallen dramatically since its IPO. Even Angry Birds has struggled to maintain the buzz. With so many IPOs on tap this year, investors have felt like kids in a candy shop. Life may be sweet fro Candy Crush now, but in the fierce world of social gaming, investors might want to settle for a less intense sugar rush.