Elizabeth: Mr. Yoon seems very irritable these days.
Violet: Who can blame him? Our magazine has been losing ground among teens, and he is pressured to turn things around.
Lose ground (to somebody)
(~에게) 기반을 내주다, 입지를 잃다, 후퇴하다
1. Our magazine has been losing ground among teens, and he is pressured to turn things around.
우리 회사 잡지가 10대들 사이에서 입지를 잃어 왔고 그는 상황을 반전시키라고 압박을 받고 있어.
2. TFT Chemicals is losing ground to Safe Chemicals, number two in the industry.
TFT 화학이 업계 2위인 Safe 화학에 기반을 내주고 있다.
Application Practice 응용연습
1. Easy: 그회사는 입지를 잃을 위험에 처해 있다.
The company is in danger of losing ground.
2. Intermediate: 빨리 새로운 제품을 출시하지 않으면 시장에서 우리의 입지가 좁아질 것입니다. (출시하다 launch)
We will lose ground in the market if we don’t launch a new product fast.
3. Hard: (당신은) 사업을 유지하고 싶다면 (당신은) 더 저렴한 수입품에게 밀리는 것에 대해 무언가를 해야 합니다.
You have to do something about losing ground to cheaper im-ports if you want to stay in business.